👁️ My work

NOVOTEL “Not to do list” campaign

Novotel invents the "Not to do list": the list of things you don’t need to do when you're staying at Novotel.

Novotel takes care of everything.

Collaboration with Jérémy Nadeau (3.6M followers on Youtube, 2M followers on TikTok).

Platforms: Facebook, Instagram, TikTok, Snapchat

1.7M€ generated revenue,

14M impressions.

✨ My role:

Agency coordination and project management from the brief, creative process, to measurement.

NOVOTEL x CALM campaign

Novotel partners with Calm, the #1 app for meditation and sleep, by creating exclusive sleep stories narrated by actress Eva Green.

Excerpts are posted on social media, along with interviews with Eva Green.

Platforms: Youtube, Facebook, Instagram.

✨ My role:

Agency coordination and project management from the brief, creative process, to measurement.

NOVOTEL x PIXAR campaign

To highlight its positioning as a family brand, Novotel enters into a worldwide partnership with Disney/Pixar for the launch of the film Luca.

On social media, a competition is launched to win a stay at Novotel and goodies from the film.

Platforms: Facebook, Instagram.

✨ My role:

Agency coordination and project management from the brief, creative process, to measurement.

NOVOTEL “In the stars” campaign

Novotel hotels have installed starry sky projectors in rooms for young guests.

This campaign sought to promote the brand’s family policy by spreading the word on social media.

Platforms: Youtube, Facebook, Instagram.

✨ My role:

Agency coordination and project management from the brief, creative process, to measurement.

NOVOTEL x RITUALS campaign

Novotel highlights its partnership with Rituals, the new amenity brand for Novotel hotels worldwide.

Beauty influencers are invited to live the Rituals experience at Novotel.

Platforms: Instagram.

✨ My role:

Agency coordination and project management from the brief, creative process, to measurement.

NOVOTEL “Quotidien” TV sponsoring

This campaign aims at positionning the brand as an oasis where time slows down to a large audience.

As a sponsor of the popular French TV show “Quotidien”, Novotel proposes a billboard inspired by the show’s look & feel.

Used as a Bumper ad on Youtube.

✨ My role:

Agency coordination and project management from the brief, creative process, to measurement.

NOVOTEL “Guess where I’m taking you” campaign

Novotel celebrates the reopening of restaurants after a long period of lockdown and the campaign aims at giving a warmer image to Novotel restaurants.

Platforms: Facebook, Instagram, TikTok.

✨ My role:

Agency coordination and project management from the brief, creative process, to measurement.

MERCURE “The 24-hour foodtrip” campaign

Mercure demonstrates that its restaurants are not standardized: they are locally inspired.

Collaboration with influencer Johan Papz (1.3M followers on TikTok, 1.4M followers on Youtube).

Platforms: Facebook, Instagram, TikTok.

15M impressions,

3M video views.

✨ My role:

Agency coordination and project management from the brief, creative process, to measurement.

🏆 Award

MERCURE “Top Chef” campaign

As a sponsor of the popular TV show Top Chef, Mercure produces a series of mini-films introducing former Top Chef contestants to Mercure chefs for social media.

Platforms: Facebook, Instagram, Youtube, Twitter, TikTok.

✨ My role:

Agency coordination and project management from the brief, creative process, to measurement.

🏆 Awards

2 Gold Awards

for "Collaboration First"

and "Experience First" at the Marketing Content First Awards.

RAMSAY SANTÉ “Stand up to cancer” campaign

In order to boost the private hospital group’s brand awareness, the campaign capitalizes on the 2024 Paris Olympic Games, while delivering a preventive health message.

Platforms: Youtube, Facebook, Instagram.

✨ My role:

Concept and creatives entirely produced by me.

RAMSAY SANTÉ “TikTok” launch

Ramsay Santé launches a new TikTok account to strengthen the employer brand with a young audience.

15 million views, 670,000 likes and 19,000 followers in just

5 months.

✨ My role:

Agency coordination and project management from the brief, creative process, to measurement.

RAMSAY SANTÉ “Tibo InShape” collaboration

Long-term collaboration with celebrity influencer Tibo InShape (13.5M followers on Youtube, 10.2M followers on TikTok).

3 videos shot in Ramsay Santé facilities.

Platforms: Youtube, TikTok.

13M views.

✨ My role:

Influencer collaboration (relation management, contract, legal, etc.), filming logistics.

“Boost your brand’s visibility on social media” course

I've created a course designed to share the challenges of communicating on social media in the era of algorithms, all things mobile, GDPR regulations and the decline of organic reach.

I've facilitated this training to over a hundred participants during my time at Accor and Ramsay Santé.

99% satisfaction rate.

Thomas Hathaway